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Good Design

Have you ever been to a website and then ended up with a bad feeling about it and left? That was likely bad design. We're finding out more and more that it is more important than ever to have a website that meets peoples expectations to be taken seriously - it really is your online credibility. Here is just a sampling of the various studies and write-ups on the importance of a good website.

Bright Local

  • 36% of consumers are more likely to contact a local business with a website
  • Older consumers (55+) give more credibility to a business which has a ‘clear & smart’ website
  • Consumers aged 18-34 are twice as likely than those aged 55+ to contact a local business if they have a website
  • Having no phone number, no price list and poor content are major ‘turnoffs’ for local customers

Kinesis - Musings on Leadership

  • 75% of users admit to making judgments about a company’s credibility based on their website’s design or lack of one.
  • Older consumers (55+) give more credibility to a business which has a ‘clear & smart’ website
  • Consumers aged 18-34 are twice as likely than those aged 55+ to contact a local business if they have a website
  • It takes no more than 50 milliseconds (that’s 0.05 seconds) for users to form an opinion about your website

Kissmetrics Blog

  • Improving your website design leads to more sales
  • 76% of people say the most important characteristic of a website is ease of use [facebook page isn't enough]
  • Consumers aged 18-34 are twice as likely than those aged 55+ to contact a local business if they have a website
  • "Ask yourself: which site looks more credible? Which one are you more likely to give your credit card to? While this is an extreme example, it illustrates the point that an uncluttered, clean design is important."